As more funeral homes grow into multi-location groups, often through acquisition when no family successor is ready, families start to notice small inconsistencies between branches. This piece breaks down where...
Families now arrive at an arrangement meeting having already researched their options online, which changes what they expect to hear the moment they sit down. This piece breaks down five...
Starmark is pleased to introduce The Richmond™ Urn, a thoughtful and elegant solution designed to bring dignity and beauty to the display of temporary urns. Created to discreetly conceal the...
Choosing cremation doesn't mean a family wants to skip the funeral viewing; it usually means they assume it's no longer on the table. This piece looks at why that assumption...
A vendor relationship isn't proven until you need something on short notice — which is exactly why it's worth evaluating one now, in a quiet week, instead of finding out...
The FTC Funeral Rule hasn't changed for 2026 — but the agency's attention to it has. A look at what firms still need to have in place, the one proposed...
Good funeral home merchandising is less about shelves and price cards and more about a conversation, one that starts before a Funeral Professional says a word. This piece looks at...
